**About iModel Fashion Magazine**

iModel Fashion was founded by Anthony Rice, who initially started it as a platform for his photography rather than just posting on social media. His vision began with a ten-page online magazine. The first edition was an online publication; it did not deliver the excitement he had hoped for.

With subsequent editions, Anthony pivoted to the print world and produced his first print magazine. As interest grew with each new edition, he discovered a niche market for this type of publication. iModel Fashion has since become a space for emerging designers and aspiring models to gain exposure, often discovering talent at events such as RAW at the Met nightclub in Brisbane, where creatives showcase their talents across various artistic disciplines.

**Mission**

Our mission is to seek out and discover new and upcoming designers, models, and creative individuals within the fashion industry. This commitment allows us to bring you fresh, innovative content. We aim to feature inspiring photoshoots and creative designs rather than filling pages with generic material. Our goal is to help these talents showcase their work to an enthusiastic fashion audience.

**Focus**

While social media may appear to be the only cost-effective way for fashion creatives to launch their businesses, iModel will continue to provide opportunities for those seeking additional exposure through a professionally styled print magazine. We remain committed to maintaining objectivity in our publications, ensuring the industry stays fresh and exciting in content and design.